ONTARIO, Canada – Hayward Gordon ULC and EBARA Pumps Canada Corporation have announced a strategic amalgamation, resulting in the formation of EBARA HG ULC. Concurrently, Scott Turbon Mixer Inc. will rebrand as EBARA Mixers Inc. These changes aim to fortify market presence, streamline corporate operations, and enhance customer support.
Effective Date and Milestone
Effective June 30, 2024, these rebranding efforts mark a significant milestone for the involved companies. The newly formed EBARA HG ULC and EBARA Mixers Inc. will integrate the strengths, expertise, and resources of Hayward Gordon ULC, Scott Turbon Mixer Inc., and EBARA Pumps Canada Corporation, delivering enhanced value and innovative solutions to their clientele.
New Corporate Structures and Product Offerings
EBARA HG ULC, headquartered in Canada, will offer products under the Hayward Gordon brand, including mixers, Sharpe Mixers (V-series), and EBARA Pumps Canada’s standard pumps. EBARA Mixers Inc., based in the USA, will supply sanitary mixers under the Scott Mixers brand (formerly Scott Turbon Mixer) and industrial and portable mixers under the Sharpe Mixers brand. The EBARA, Hayward Gordon, Sharpe Mixers, and Scott Mixers brands will continue to be actively promoted.
Strengthening Market Position
“We are thrilled to merge with EBARA Pumps Canada Corporation to establish EBARA HG ULC,” said Yusuke Nagatani, president and CEO of EBARA HG ULC. “Our combined strengths and resources will allow us to leverage our comprehensive expertise, providing greater value to our customers. Additionally, rebranding our mixers business as EBARA Mixers Inc. will enhance global recognition under the EBARA Group umbrella.”
Enhanced Collaboration and Innovation
Brahim Arnout, chief operating officer of EBARA HG ULC and former president of EBARA Pumps Canada Corporation, added, “This merger signifies a new chapter of enhanced collaboration. As EBARA HG ULC, we are strategically positioned to innovate and lead in the industrial pumps and mixers market.”
New Visual Identity and Customer Assurance
The amalgamation and rebranding will also include the introduction of new logos, a refreshed visual identity, and a redesigned website. Despite these changes, the companies assure clients and stakeholders that all existing products, services, and client relationships will continue seamlessly.
Conclusion
The strategic amalgamation and rebranding of Hayward Gordon ULC, Scott Turbon Mixer Inc., and EBARA Pumps Canada Corporation into EBARA HG ULC and EBARA Mixers Inc. represent a pivotal move to enhance market presence and customer support. With a unified approach and combined resources, these entities are set to deliver innovative and valuable solutions to their clients globally.